Why Health Plans Can’t Afford to Underestimate the Strategic Importance of Consumer Directed Healthcare Accounts

Now more than ever, health insurance plans must re-evaluate their business, product, and engagement strategies to thrive in a marketplace transformed by consumer directed healthcare (CDH).

As the healthcare market continues to shift towards individual responsibility, consumer out-of-pocket healthcare spending is rapidly accelerating – making the strategic importance of consumer healthcare funding accounts that much more significant.

Health plans must carefully consider their strategies regarding CDH account offerings. Decisions made now will set the course of your destiny for the next 3-5 years.

• Are CDH accounts viewed as an afterthought or an opportunity?
• Are you looking to build brand equity or outsource your destiny?
• Do you have a broad market focus or is your strategy single-threaded?
• Are you cultivating a seamless or disjointed consumer experience?

Join us as we review the CDH market opportunity – an opportunity that health plans cannot afford to ignore or underestimate. Discuss the implications of various go-to-market strategies. Learn best practices to protect and build your brand, maximize your potential, and maintain flexibility to adapt as the market evolves.

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