The Benchmarking Healthcare Social Media
Learning Kit 2012 has been designed by MCOL
to provide you and your organization: the
tools to measure the effectiveness of
applicable social media initiatives;
comparative data that you can apply to your
organization’s initiatives; a tool for
applicable organizational budgeting and
projections; support for strategy
development.
In this learning kit you will find a 92
page white paper which covers a study on 216
social media accounts representing 58
healthcare organizations which includes data
from Twitter, Facebook and YouTube. Also
included is a video presentation summarizing
the findings of the study as well as
explains the study. You will also have
access to the data in multiple spreadsheets.
For a list of organizations included in the
study
click here
For a list of Benchmarks used in the study
click here
Using this learning kit, you can access
original benchmark data from Twitter,
Facebook and YouTube to compare your
organizations social media activities to
industry leaders from five sectors; health
plans, government, health systems,
individual hospitals, and pharmacy or other
Key Benchmarks
Fourteen data elements and ratios were
compiled for Twitter accounts including:
-
User Engagements
-
Total Brand Tweets
-
Engagement Ratio
-
Contact Number
-
Engagement Rate
-
Multiplier
-
Engagements per 1,000
Twenty-five data elements and ratios were
compiled for Facebook accounts including:
-
Comments per post
-
Engagements per Friend
-
Total Page Likes
Ten data elements and ratios were compiled
for YouTube accounts including:
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