HealthExecWire

Social Media and Readmissions: Roles, Limits, and Opportunities

A growing body of evidence strongly suggests that many rehospitalizations are preventable. The issue of readmission prevention has emerged at the forefront of attention for health care stakeholders. At the same time, Health 2.0 and social media have significantly grown in importance for stakeholders, with a broad range of potential application to a variety of key issues in health care.

This webinar addresses the convergence of these two trends, and the potential for preventing hospital readmissions through social media innovation. Mark Ryan, MD, FAAFP and Benjamin Miller, PsyD discuss how specific social media approaches and tools can be applied to the three major causes of readmissions.

During this session, you will come to see how elements of what drives readmissions involve aspects of communication and logistics that could potentially be positively influenced by various social media strategies. At the same time, applicable limitations, issues and precautions in applicable use of health care social media will be disclosed.

Participants will be able to:

Understand the three major causes of readmissions and their relevance to communication issues
Explore the implications of Health 2.0, e-Patients and new options for increased communication
Examine social media tools from a Health 2.0 context
Consider specific examples and opportunities for how social media tools can be used to potentially reduce hospital readmissions
Identify various limitations, issues and precautions that should apply to use of social media tools in this context
Engage in interactive learning through online question submission, attendee feedback and opportunity for follow up questions, and networking with attendees, faculty and other professionals through dedicated LinkedIn group

Interested attendees would include:

C-Suite Executives
Medical Directors
Care Management Executives and Staff
Clinicians
Communications Executives and Staff
Social Media Managers
Strategy and Planning Executives and Staff
Customer Service and Engagement Executives and Staff

Attendees would represent organizations including:

Health Plans
Hospitals and Health Systems
Provider Networks
Medical Groups
Other Health Care Providers
Pharmaceutical Organizations
Solutions Providers
Associations, Institutes and Research Organizations
Government
Media
Other Interested Parties

Individual Registration Fee: $195. Audio Conference CD-ROM: $40 for attendees; $285 for non-attendees after the event.

Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!