The Healthcare Consumer: Maximizing Value and Improving Business Outcomes Through Segmentation and Tailored Engagement
In November 2014, Alegeus conducted an independent research study, polling more than 5,000 US consumers
- asking a variety of questions about attitudes, behaviors, and preferences as it relates to the management and funding of their healthcare.
Survey questions covered individual and household demographics, current lifestyle and health status, utilization of healthcare services, level of healthcare fluency and engagement, degree of compliance with health and wellness protocols, degree of cost consciousness exhibited, level of satisfaction and trust in the system, receptivity to incentives
- and more.
Join us as we review research findings and present a strategic view of US healthcare consumers, including:
- An overview of six distinct “healthcare consumer” segments
- their values, beliefs, behaviors and unique needs
- A drill down into consumer healthcare spending and saving
- overall and by segment
- Recommendations for best practice strategies to engage each consumer segment to drive favorable behaviors, reduce costs, enhance the healthcare experience, and improve health outcomes
Learn how you can apply these insights to increase efficiency and effectiveness of your consumer engagement strategies
- and maximize the potential of your consumer directed healthcare programs.
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