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As classmates at Brown University Medical School in 2006, Rajiv Kumar and Brad Weinberg were bothered by the emphasis on treating disease vs. promoting wellness. As doctors, they routinely encountered patients who struggled with lifestyle modifications like losing weight, quitting smoking and boosting physical activity. Read Article from Entrepreneur magazine. |
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When you get sick, is your first stop Google? According to a survey by Pew Research Centers Internet and American Life Project, 61 percent of Americans turn to the web for online medical advice and information. And 20 percent of Americans have posted information about their health conditions at online forums. And new companies are connecting people via online communities so they can do everything from lose weight to start trials for new medications. NPRs Here & Now speaks to Susannah Fox, associate director of digital strategy at Pew Internet and Mike Zani, CEO of Shape Up The Nation Listen to Audio
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It's not often that companies offer a reporter his choice of an orange, clementine, banana, or energy bar when he arrives to do an interview. But this is what Ryan McBride discovered on a recent trip to Shape Up The Nation. Read Article |
