- Prepare for 2014 – Evaluate
product design and network options for selling on and competing against
exchanges
- Identify sophisticated
segmentation techniques to
understand and target consumers effectively
- Evaluate product
differentiation and branding strategies to succeed in the new
marketplace
www.worldcongress.com/benefitdesign
Register By Friday, December 16th and Save $300.
Mention Promo Code MXK959 to Qualify.
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- Recognize adjacent benefits as
a critical complement to core medical offerings
- Integrate product and service
offerings to meet employer needs and wants in benefit design
- Evaluate new revenue
opportunities through cross-sellingand up-selling
www.worldcongress.com/ancillary
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Mention Promo Code CYT256 to Qualify. |
- Evaluate multi-touch,
multi-channel approaches to improve outcomes and lower cost
- Design consumer experiences to
promote satisfaction, trust and transparency
- Maximize impacts of member
interactions for improved quality and cost
www.worldcongress.com/consumer
Register By Friday December 16th and Save $300.
Mention Promo Code DAG952 to Qualify.
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- Develop tactics to segment,
recruit and retain seniors and sustain growth
- Evaluate the role of marketing
and member communications in maximizing Star Ratings
- Learn new market segmentation
tactics to focus outreach and maximize enrollment
www.worldcongress.com/medicaremarketing
Register By Friday December 16th and Save $300.
Mention Promo Code YBX268 to Qualify.
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