The World Congress 8th Annual Executive Forum on Rewarding Healthy Behaviors: The Behavioral Economics Forum will address new strategies to drive healthy behavior change, give new perspectives on wellness incentives and engagement and allow you to evaluate proven cost containment strategies to bend the cost trend.

Top 5 Reasons to Attend

1. Ensure your position at the forefront of wellness incentive-design innovation by integrating progress-based rewards to achieve superior engagement and program results
2. Manage employers' increasing demands for outcomes-driven wellness design
3. Adopt a value-based approach to benefit design and healthcare cost-management
4. Hear from market-leading health plans on practical applications of behavioral economics to get members engaged in managing and achieving optimal health – perspectives from BCBS CA, BCBS MA, United Health Care, BCBS of MN and more
5. Examine case studies from top employers with hard-dollars results from their efforts to build healthy populations – including Dole Foods Company, J&J, DTE Energy and University of Alabama

Perspectives from Across the Industry

Gary Earl Senior Health Innovations Executive UnitedHealthcare	James Eppel Senior Vice President, Healthcare Management Blue Cross Blue Shield of Minnesota
Fikry Isaac, MD, MPH, FACOEM Vice President, Global Health Services Chief Medical Officer, Wellness & Prevention, Inc. Johnson & Johnson	Bryce Williams Director of Wellness Blue Shield of California
Brian J. McGarry President, National Accounts Aetna	Kevin Volpp, MD, PhD Director, Leonard Davis Institute of Health Economics, Center for Health Incentives University of Pennsylvania
Audrey Shelto Senior Vice President, Health and Wellness Blue Cross Blue Shield of Massachusetts	LaVaughn Palma-Davis Senior Director, University Health and Well-Being Initiatives University of Michigan
Nico Pronk, PhD, FACSM, FAWHP Vice President for Health Management Health Partners	Laurie Jones Mitchell Director of Employee Health Improvement MAINEHEALTH
Jennifer Grossman Senior Vice President, Dole Nutrition Institute DOLE FOOD COMPANY	David Hoke Director of Global Benefits Yum! Brands

To view the complete speaker line-up, click here.