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healthcare news that's not quite right - Volume 1 Issue 1 -
www.HealthTurnup.com October, 2015 |
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PRESIDENT, BOEHNER IN DISPUTE
OVER TRADEMARK RIGHTS TO "OBAMACARE" NAME
by
Derrick Smithsonian
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President Obama and Speaker
Boehner emerge from secret meeting to discuss Obamacare
trademark |
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IN THIS ISSUE -
President, Boehner in dispute
over Trademark rights to "Obamacare" name
FDA Approves Use of Time
Machine to Reduce Prescription Prices
Health Industry Ready to Transition Electronic Health
Records to CD-ROMs
Employer Cadillac Tax Not
Predicted to Hurt Sales for GM's 2018 Models
Aetna and Anthem Trade
Acquisitions in Surprise Swap - Aetna to Acquire Cigna;
Anthem to Acquire Humana
Innovation Report: New
Embedded Deductibles At Time of Service - Deducting
Amount of Care Delivered Reduces Paperwork and Outlays
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BEFORE SPEAKER John Boehner steps down, Health Turnup has learned he is
racing against the clock in private negotiations with the President over
trademark rights to the term "Obamacare." Sources close the Speaker
state that he seeking to obtain rights to the term on behalf of the
Foundation he is establishing post-retirement for his upcoming Speaker
Library.
"I have spent the past five-plus years, almost 24/7 battling Obamacare,
and in the process, no one has uttered that nine-lettered word more than
me. I think it is only fair that future use of the term benefit those
who have used it the most," the Speaker commented to Health Turnup in
response to questions on the Trademark issue.
At stake are the potential residuals from licensing of sales for
tee-shirts, bumper-stickers, buttons, and poster sales for and against
the Affordable Care Act, as well as insurance products and services that
wish to reference the term.
The problem for Boehner, is that the President currently has control
over the trademark rights. Two years ago, a half-dozen trademark
applications with the word "Obamacare" were filed with the U.S. Patent
and Trademark Office, which turned down the applications, citing among
other things, that
Federal law
prohibits registering a mark that "consists of or comprises a name,
portrait, or signature identifying a particular living individual except
by his written consent."
Sources close to the President state that Obama plans to withhold
consent to any such applications for an Obamacare trademark, until he
too steps down from office in 2017, and then will file a trademark
application on behalf of his own Presidential library.
"Look what Pat Riley did with the term
Three-Peat, when
he trademarked it while coaching the Los Angeles Lakers, after winning
two consecutive titles in the late eighties," the Presidential source
told Health TurnUp. "Never mind that the Lakers turned around and lost
in the championships after Riley obtained the trademark. Riley still
gets coin whenever anyone wants to use the term commercially. Although I
guess that won't include the Lakers anytime soon."
Sources speculate that Boehner could be dangling withdrawing the House
lawsuit against Obamacare slated to be heard by a federal judge:
United States House of Representatives v. Burwell, as his
negotiating leverage. Citing that the case won't wind its way thought
the courts until after Obama leaves office, a source close to Boehner
states the Speaker is also motivated to try to prevent the President
from cashing in on the lawsuit.
The source adds "the last thing the Speaker wants is for the
President to get residuals from the 'Down with Obamacare' shirts that will be
distributed to everyone standing in front of the courthouse when this
reaches trial.
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FDA APPROVES USE OF TIME MACHINE TO REDUCE PRESCRIPTION PRICES
by Yvonne Zacrosse
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Modified antique fax
machine sends Rx
orders to pharmacy based in 1982
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THE FDA HAS JUST
announced device approval for a fax machine that can transmit
prescription orders back in time to a 1980s pharmacy that can fill the
orders at a price much cheaper than today's inflated rates. William Mazeltov, MD, MPH, deputy director for science and chief scientist in
the FDA's Center for Devices stated in the just issued FDA release that
"millions of Americans suffering from significant, sometimes triple
digit prescription price increases this year, will have the potential to
enact momentous savings by ordering their prescription drugs from a
pharmacy based in a previous era."
Irwin Allen, PhD, the patent-holder and CEO of RxTimeFax explains that
while transportation of humans or materials through time has not proved
feasible, electronic transmissions through time has now proven to be
viable. "I discovered the capability quite by accident. When tinkering
with an old fax machine, I received a fax dated 1982 from a pharmacy in
Westfield, New Jersey. Upon further investigation, the fax hadn't been
sitting in the queue for decades, it had just been sent. While the
contents of the fax was simply a list of jokes that pharmacist meant to
forward to a friend, we were able to reverse engineer the transmission
and begin sending communications to the pharmacist from our future."
Allen states the process involves faxing the prescription order to the
1982 pharmacy, who then fills the order and sends it UPS or FedEX with
the delivery date designated for 2015.
The FDA's Dr Mazeltov cautions that "RxTimeFax won't work for every
prescription, You have to order a drug that was available in 1982 with a
shelf life of at least 33 years."
Allen concurs there are a few bugs still to be worked out. "The
pharmacist continues to fax us these forwarded jokes and drawings with
bawdy punch-lines. He also sometimes forwards political rants. We can't
seem to get him to stop."
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HEALTH INDUSTRY READY TO TRANSITION
ELECTRONIC HEALTH RECORDS TO CD-ROMS
By Philip K. Lamure
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The
transition from records to CD ROMS has already begun in the healthcare
industry
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DOCTOR MICHAEL CRABTREE excitedly shows off
his new CD player to patients in his Oakland, California office. He and
partner Doctor Amari Cooper are busy converting their office from vinyl
electronic health records to CD-ROMs, and can't wait for the process to
be completed.
"I know we're a little ahead of the curve for
healthcare, converting from vinyl to CD-ROM, but it seems like
healthcare is a little behind all the other sectors in our economy in
terms of keeping up with technology, and we just want to do our part,"
Doctor Crabtree adds.
He is not alone. A growing number of
physicians and hospitals are paving the way to make vinyl obsolete in
healthcare, and are declaring this the era of CD-ROMs. Kahlil Mack,
President of the American Healthcare Technology Advancement Association,
says "our latest medical office survey indicates that 72% of physician
offices are now Y2K compliant, which is up ten percentage points from
five years ago. There is no reason to believe that medical offices and
hospitals around the country can't put their heads together and achieve
the same level of success in converting their records from vinyl to
CD-ROM.
"There are many advantages to converting from
vinyl records," Mack continues. "We are quite optimistic that physicians
and hospitals will embrace this new technology.
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EMPLOYER
CADILLAC TAX NOT PREDICTED TO HURT SALES FOR GM'S 2018 MODELS
by Winona Woodword
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Sales for the 2018 Cadillac
lineup should not be affected by the tax
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WHILE THERE WAS some initial concern that
the Affordable Care Act's so-called 'Cadillac Tax' that takes effect in
2018 would dampen demand for General Motor's 2018 Cadillac models,
industry analysts are now in general agreement that the provision should
not negatively impact Cadillac sales.
"Certainly anytime there is a special purpose
tax imposed on large discretionary purchases, there is going to be a
concern that demand will diminish accordingly, at least in the
short-term," comments economist Milton Bradley, PhD. "But the documented
irrational economic behavior of Cadillac purchasers would seem to shield
General Motors from normal principles of behavioral economics, that
might otherwise affect demand under such circumstances."
Industry analyst Cade McNown with J.D.
Powerade agrees with Bradley's conclusions, and notes that there is some
disagreement as to if the tax provided for in the Affordable Care Act,
actually applies to Cadillac purchases beginning in 2018. "Someone needs
to read through the Act and see if that's actually true," says McNown.
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AETNA AND
ANTHEM TRADE ACQUISITIONS IN SURPRISE SWAP - AETNA TO ACQUIRE CIGNA;
ANTHEM TO ACQUIRE HUMANA
by Sedrick Welloway
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Aetna has traded Humana to
Anthem in exchange for Cigna and a regional health plan to be named
later
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INDUSTRY ANALYSTS ARE APPLAUDING the surprise announcement that Aetna
and Anthem have swapped their recent acquisitions. The health plans are
withholding comment pending a coordinated public announcement, but
numerous sources close to the respective plans have confirmed that Aetna
has acquired the rights to Anthem's acquisition of Cigna, and in
exchange, Anthem has acquired the rights to Aetna's acquisition of
Humana. Sources also indicate that Anthem will divest a regional health
plan to be named later to Aetna, as a part of the blockbuster trade.
ESPN Business Reporter Darren Rovelli cites that "Wall Street
expectations for the Aetna-Humana and Anthem-Cigna acquisitions were
already fully factored into the stock prices for each company, and
nothing more could be squeezed out to escalate their respective market
values this season. This deal is a game-changer that provides the
opportunity for a whole new set of expectations, that have yet to be
calibrated into their stock prices. This was a very bold move just
before the trading deadline."
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NEW EMBEDDED
DEDUCTIBLES AT TIME OF SERVICE - DEDUCTING AMOUNT OF CARE DELIVERED
REDUCES PAPERWORK AND OUTLAYS
by Maxine Debuque
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NUMEROUS HEALTH PLANS are unveiling a new innovation in plan design
as a new benefit plan option for 2016: Embedded deductibles at the time
of service, that directly apply to the amount of service provided,
instead of to benefit reimbursement. Patients can receive a reduction
in their level of health care services provided, corresponding to the
dollar amount specified for the deductible.
Phillip Rivers, Head of the U.S. Health and Group Benefits Practice
for the international benefits consulting firm. Minarets Holmes,
explains that "plans and employers are excited about the opportunity to
structure a new benefit design that reduces the administrative
transactions typically required when applying a deductible. With these
embedded deductibles, there are no claims to file, and no explanation of
benefits to be generated. The provider simply reduces their amount or
level of service, matching the value of the deductible."
Rivers cites numerous studies that have indicated patients have
reduced the amount of care they seek due to the economic impact of
higher deductibles. "The embedded deductible allows for this same
outcome to occur, without the paperwork involved." Rivers adds that the
total benefit payment outlays for a plan are also reduced, as "past
studies showed that less than one hundred percent of covered employees
delayed or deferred their care due to the deductible requirement. The
direct linkage of the embedded deductible to the services provided,
ensures the entire covered population will be subject to this outcome,
which is more fair, if you think about it."
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ABOUT HEALTH
TURNUP
Health Turnup is published
monthly via email. Subscriptions are free. Subscribers also receive
weekly e-Bulletins and announcements. Detailed information is available
at
www.HealthTurnup.com, including the subscriber
privacy policy,
advertising information and
disclaimers that all
articles contained in this newsletter are fictitious in nature, and are
provided for satirical purposes. Inquiries can directed to
info@healthturnup.com or 209.577.4888.
HealthTurnup is a service of MCOL.
Copyright 2015, MCOL, Inc. All Rights Reserved. |
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