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  HEALTH TURNUP  
 
 
  healthcare news that's not quite right             -  Volume 1 Issue 1  -            www.HealthTurnup.com          October, 2015  
 
 
 
PRESIDENT, BOEHNER IN DISPUTE OVER TRADEMARK RIGHTS TO "OBAMACARE" NAME
by Derrick Smithsonian
 
President Obama and Speaker Boehner 
President Obama and Speaker Boehner emerge from secret meeting to discuss Obamacare trademark 
 
                   IN THIS ISSUE -
 

President, Boehner in dispute over Trademark rights to "Obamacare" name
 

FDA Approves Use of Time Machine to Reduce Prescription Prices
 
Health Industry Ready to Transition Electronic Health Records to CD-ROMs
 

Employer Cadillac Tax Not Predicted to Hurt Sales for GM's 2018 Models
 
 
Aetna and Anthem Trade Acquisitions in Surprise Swap - Aetna to Acquire Cigna; Anthem to Acquire Humana
 

Innovation Report: New Embedded Deductibles At Time of Service - Deducting Amount of Care Delivered Reduces Paperwork and Outlays
 
 
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BEFORE SPEAKER John Boehner steps down, Health Turnup has learned he is racing against the clock in private negotiations with the President over trademark rights to the term "Obamacare." Sources close the Speaker state that he seeking to obtain rights to the term on behalf of the Foundation he is establishing post-retirement for his upcoming Speaker Library.

"I have spent the past five-plus years, almost 24/7 battling Obamacare, and in the process, no one has uttered that nine-lettered word more than me. I think it is only fair that future use of the term benefit those who have used it the most," the Speaker commented to Health Turnup in response to questions on the Trademark issue.

At stake are the potential residuals from licensing of sales for tee-shirts, bumper-stickers, buttons, and poster sales for and against the Affordable Care Act, as well as insurance products and services that wish to reference the term.

The problem for Boehner, is that the President currently has control over the trademark rights. Two years ago, a half-dozen trademark applications with the word "Obamacare" were filed with the U.S. Patent and Trademark Office, which turned down the applications, citing among other things, that Federal law prohibits registering a mark that "consists of or comprises a name, portrait, or signature identifying a particular living individual except by his written consent."

Sources close to the President state that Obama plans to withhold consent to any such applications for an Obamacare trademark, until he too steps down from office in 2017, and then will file a trademark application on behalf of his own Presidential library.

"Look what Pat Riley did with the term Three-Peat, when he trademarked it while coaching the Los Angeles Lakers, after winning two consecutive titles in the late eighties," the Presidential source told Health TurnUp. "Never mind that the Lakers turned around and lost in the championships after Riley obtained the trademark. Riley still gets coin whenever anyone wants to use the term commercially. Although I guess that won't include the Lakers anytime soon." 

Sources speculate that Boehner could be dangling withdrawing the House lawsuit against Obamacare slated to be heard by a federal judge: United States House of Representatives v. Burwell, as his negotiating leverage. Citing that the case won't wind its way thought the courts until after Obama leaves office, a source close to Boehner states the Speaker is also motivated to try to prevent the President from cashing in on the lawsuit.  The source adds "the last thing the Speaker wants is for the President to get residuals from the 'Down with Obamacare' shirts that will be distributed to everyone standing in front of the courthouse when this reaches trial.
-- end of story --

 
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FDA APPROVES USE OF TIME MACHINE TO REDUCE PRESCRIPTION PRICES 
by Yvonne Zacrosse
 
 
Antique fax machine converted to a time machine
  Modified antique fax machine sends Rx
orders to pharmacy based in 1982

 
 
 

THE FDA HAS JUST announced device approval for a fax machine that can transmit prescription orders back in time to a 1980s pharmacy that can fill the orders at a price much cheaper than today's inflated rates. William Mazeltov, MD, MPH, deputy director for science and chief scientist in the FDA's Center for Devices stated in the just issued FDA release that "millions of Americans suffering from significant, sometimes triple digit prescription price increases this year, will have the potential to enact momentous savings by ordering their prescription drugs from a pharmacy based in a previous era."

Irwin Allen, PhD, the patent-holder and CEO of RxTimeFax explains that while transportation of humans or materials through time has not proved feasible, electronic transmissions through time has now proven to be viable. "I discovered the capability quite by accident. When tinkering with an old fax machine, I received a fax dated 1982 from a pharmacy in Westfield, New Jersey. Upon further investigation, the fax hadn't been sitting in the queue for decades, it had just been sent. While the contents of the fax was simply a list of jokes that pharmacist meant to forward to a friend, we were able to reverse engineer the transmission and begin sending communications to the pharmacist from our future."

Allen states the process involves faxing the prescription order to the 1982 pharmacy, who then fills the order and sends it UPS or FedEX with the delivery date designated for 2015.

The FDA's Dr Mazeltov cautions that "RxTimeFax won't work for every prescription, You have to order a drug that was available in 1982 with a shelf life of at least 33 years."

Allen concurs there are a few bugs still to be worked out. "The pharmacist continues to fax us these forwarded jokes and drawings with bawdy punch-lines. He also sometimes forwards political rants. We can't seem to get him to stop."

 
  -- end of story --  
 
HEALTH INDUSTRY READY TO TRANSITION ELECTRONIC HEALTH RECORDS TO CD-ROMS 

By Philip K. Lamure
 
  Vinyl Records Converted to CD-ROMs   
The transition from records to CD ROMS has already begun in the healthcare industry
 
 

DOCTOR MICHAEL CRABTREE excitedly shows off his new CD player to patients in his Oakland, California office. He and partner Doctor Amari Cooper are busy converting their office from vinyl electronic health records to CD-ROMs, and can't wait for the process to be completed.

"I know we're a little ahead of the curve for healthcare, converting from vinyl to CD-ROM, but it seems like healthcare is a little behind all the other sectors in our economy in terms of keeping up with technology, and we just want to do our part," Doctor Crabtree adds.

He is not alone. A growing number of physicians and hospitals are paving the way to make vinyl obsolete in healthcare, and are declaring this the era of CD-ROMs. Kahlil Mack, President of the American Healthcare Technology Advancement Association, says "our latest medical office survey indicates that 72% of physician offices are now Y2K compliant, which is up ten percentage points from five years ago. There is no reason to believe that medical offices and hospitals around the country can't put their heads together and achieve the same level of success in converting their records from vinyl to CD-ROM.

"There are many advantages to converting from vinyl records," Mack continues. "We are quite optimistic that physicians and hospitals will embrace this new technology.  

 
  -- end of story --  
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EMPLOYER CADILLAC TAX NOT PREDICTED TO HURT SALES FOR GM'S 2018 MODELS 
by Winona Woodword
 
 
  Cadiillac Elmiraj   
  Sales for the 2018 Cadillac lineup should not be affected by the tax
 
 
 

WHILE THERE WAS some initial concern that the Affordable Care Act's so-called 'Cadillac Tax' that takes effect in 2018 would dampen demand for General Motor's 2018 Cadillac models, industry analysts are now in general agreement that the provision should not negatively impact Cadillac sales.

"Certainly anytime there is a special purpose tax imposed on large discretionary purchases, there is going to be a concern that demand will diminish accordingly, at least in the short-term," comments economist Milton Bradley, PhD. "But the documented irrational economic behavior of Cadillac purchasers would seem to shield General Motors from normal principles of behavioral economics, that might otherwise affect demand under such circumstances."

Industry analyst Cade McNown with J.D. Powerade agrees with Bradley's conclusions, and notes that there is some disagreement as to if the tax provided for in the Affordable Care Act, actually applies to Cadillac purchases beginning in 2018. "Someone needs to read through the Act and see if that's actually true," says McNown.

 
  -- end of story --  
   
AETNA AND ANTHEM TRADE ACQUISITIONS IN SURPRISE SWAP - AETNA TO ACQUIRE CIGNA; ANTHEM TO ACQUIRE HUMANA
by Sedrick Welloway
 
 
Aetna, Humana, Anthem, Cigna
  Aetna has traded Humana to Anthem in exchange for Cigna and a regional health plan to be named later 
 
 
 

INDUSTRY ANALYSTS ARE APPLAUDING the surprise announcement that Aetna and Anthem have swapped their recent acquisitions. The health plans are withholding comment pending a coordinated public announcement, but numerous sources close to the respective plans have confirmed that Aetna has acquired the rights to Anthem's acquisition of Cigna, and in exchange, Anthem has acquired the rights to Aetna's acquisition of Humana. Sources also indicate that Anthem will divest a regional health plan to be named later to Aetna, as a part of the blockbuster trade.

ESPN  Business Reporter Darren Rovelli cites that "Wall Street expectations for the Aetna-Humana and Anthem-Cigna acquisitions were already fully factored into the stock prices for each company, and nothing more could be squeezed out to escalate their respective market values this season. This deal is a game-changer that provides the opportunity for a whole new set of expectations, that have yet to be calibrated into their stock prices. This was a very bold move just before the trading deadline."

 
  -- end of story --  
   
NEW EMBEDDED DEDUCTIBLES AT TIME OF SERVICE - DEDUCTING AMOUNT OF CARE DELIVERED REDUCES PAPERWORK AND OUTLAYS 

by Maxine Debuque
 
 
  Health Turnup Innovation Report   

NUMEROUS HEALTH PLANS are unveiling a new innovation in plan design as a new benefit plan option for 2016: Embedded deductibles at the time of service, that directly apply to the amount of service provided, instead of to benefit reimbursement.  Patients can receive a reduction in their level of health care services provided, corresponding to the dollar amount specified for the deductible.

Phillip Rivers, Head of the U.S. Health and Group Benefits Practice for the international benefits consulting firm. Minarets Holmes, explains that "plans and employers are excited about the opportunity to structure a new benefit design that reduces the administrative transactions typically required when applying a deductible. With these embedded deductibles, there are no claims to file, and no explanation of benefits to be generated. The provider simply reduces their amount or level of service, matching the value of the deductible."

Rivers cites numerous studies that have indicated patients have reduced the amount of care they seek due to the economic impact of higher deductibles. "The embedded deductible allows for this same outcome to occur, without the paperwork involved." Rivers adds that the total benefit payment outlays for a plan are also reduced, as "past studies showed that less than one hundred percent of covered employees delayed or deferred their care due to the deductible requirement. The direct linkage of the embedded deductible to the services provided, ensures the entire covered population will be subject to this outcome, which is more fair, if you think about it."

 
      
 
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Health Turnup is published monthly via email. Subscriptions are free. Subscribers also receive weekly e-Bulletins and announcements. Detailed information is available at www.HealthTurnup.com, including the subscriber privacy policy, advertising information and disclaimers that all articles contained in this newsletter are fictitious in nature, and are provided for satirical purposes. Inquiries can directed to info@healthturnup.com or 209.577.4888. HealthTurnup is a service of MCOL. Copyright 2015, MCOL, Inc. All Rights Reserved.    
 
     
     



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