The Role of Social Media and Technology in Reaching Consumers

Complimentary Workshop at AHIP’s Fall Forum*

"Companies may be able to avoid official social media involvement for a time, but these platforms will continue to grow in importance. It's better to become fluent in its language earlier and adapt, instead of clinging as long as possible to a more guarded communication style." 

— Lee Aase, SMUG Chancellor and Director of Mayo Clinic Center for Social Media

Facebook, Twitter, LinkedIn, Blogs, and so many other social networks. They’re significantly changing the delivery of health care. Patients are communicating with each other and better managing their own treatment and physicians have better access to state-of-the-art clinical information and practices.

Are you taking advantage of social networks? Whether yes, or no, you’ll want to attend this complimentary* half-day workshop at AHIP’s Fall Forum, November 14-16 in Chicago.

You’ll learn how to use social media to better communicate with all of your stakeholders; you’ll leave with tools to develop a new, or expand upon your existing social media strategy; and you’ll gain insight into what’s next in the social media landscape and how to keep up with the limitless opportunities.

Sessions include:

• The Promise of Social Media
• Going Social: New Applications of Social Networks to Improve Consumer Health
• Focus On mHealth: Technology Across the Continuum
• New Technologies in Remote Patient Monitoring

Following the workshop, you'll enjoy several days filled with general, breakfast, and keynote sessions.

Fall Forum General Sessions Include:

• Community-wide Approaches to Health and Well-being:
  Healthier Lives through Permanent, Evidence-based Environmental and Policy Changes
  Dan Buettner, New York Times Best-Selling Author and Internationally Recognized Explorer, Founder of Blue Zones®
  Laura Jackson, Executive Vice President, Health Care Strategy and Policy, Wellmark, Inc.
  Ben R. Leedle, Jr., President & Chief Executive Officer, Healthways, Inc.
• The Role of Health Plans in Creating a 21st Century Health Care System
  Michael M. Dudley, President, Sentara Health Plans, Inc.
  Jay M. Gellert, President and Chief Executive Officer, Health Net, Inc.
  Brad Wilson, President and Chief Executive Officer, Blue Cross and Blue Shield of North Carolina
   
• Politics, Public Perception and Health Reform: Gearing Up for 2012
  Mark Halperin, Editor-at-large and Senior Political Analyst, TIME
• Assessing the Impact of Health Reform on the Health Insurance Marketplace
  Charlie Baker, Executive In Residence at General Catalyst Partners
  Charles Boorady, Managing Director, Credit Suisse Investment Research
  Paul Mango, Director McKinsey & Company, Inc.

Concurrent and Breakfast Sessions Include:

• Driving Administrative Cost Reductions By Improving Service Processes & Improving Workforce Productivity
• Innovations to Deliver Enhanced Member Outcomes & Manage Your Health Plan Spend
• Episodes of Care: A System’s Approach to Implementation
• Breaking Down Barriers to Care
• Health Assessments: Integrating Data to Impact Results
   
• The Smart Middle: Connecting Payers and Providers to Improve the Cost and Quality of Care and Deliver More Value in Healthcare
• Total Enrollment Solutions in the Post Healthcare Reform: Consumerism and the Concept of Self Service
   
• Transforming Customer Care Models to Serve Individual Consumers
• Value-based Insurance Design and Chiropractic Care: An Unlikely Partnership
• Examining the Basic Paradigms to Support a State Exchange
• Identifying the Triggers and Barriers to Engaging Consumers in Their Health, Health Care and Health Benefits
• Evaluating Financial Neutrality in Light of Healthcare Reform

New Compliance Track Added--You will also have an opportunity to participate in a series of concurrent sessions focusing on health care reform compliance issues:

• Compliance Strategies for Excellence in Customer Service
• Administrative Simplification: Simplifying and Streamlining Health Care Administration
• Compliance Requirements for Public Companies
• Legal and Compliance Issues Surrounding Wellness Programs: Understanding the Relationship of the ACA, ADA, GINA, HIPAA and EEOC Rules and State Requirements
• Managing Compliance Risks in Vendor Contracts

Attend Multiple Programs while in Chicago

Exchange Conference, November 16-17, Immediately following the Fall Forum

This program will focus on key issues for states and health plans including private Exchanges, premium payment, IT infrastructure, the Basic Health Plan, and product development strategy. You’ll also have the opportunity to hear about solutions to some of the biggest challenges related to Exchanges from leading companies during the breakfast and concurrent sessions. Visit the conference website for details and to register.

Center for Health Value Innovation (CHVI) Annual Meeting and Health Innovation Summit on Engagement and Accountability
Monday, November 14 (co-located with AHIP's Annual Fall Forum)

This program will cover innovative ideas from the world-class visionaries at Mayo Clinic and Mayo’s Center for Innovation, including emerging technologies that will improve the value of your investments, and opportunities to work and learn together.

• The experts in value-based designs, engagement and worksite accountability will share their journeys.
• Identify health information technologies critical to moving employees and community populations toward improved health and performance.
• Identify gaps in the health value supply chain at your worksite, and get onsite answers to strengthen your benefit designs.

Fall Forum attendees are welcome to register for this full day of inspiration and education at the CHVI member price of $195! Register at www.vbhealth.org.

Visit the Fall Forum website for conference details and to register.

* The workshop is available to full conference participants only. Workshop registration is required.

Fall Forum Chairman Level Sponsors

Gestalt Health
Infosys Technologies Limited
OptumInsight

AHIP Educational Programs
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