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Understanding the Health Care Consumer

Three Ways to Get Started

As health care moves from b-to-b to b-to-c, understanding and engaging the health care consumer is going to be some of the most powerful knowledge you can have.

Where do you start? Spend less than a week with us this November and attend AHIP's Operations and Technology Forum (Nov. 18-20), followed by our Consumer Experience Forum (Nov 20-21).

1.   Operations and Technology Forum General Session:

Google’s Bill Lan, Wal-Mart Store’s Marcus Osborne, and Eliza’s Alexandra Drane will answer some of your most pressing questions, including how much does the typical consumer understand health care? What are they looking for? How can heath plans effectively engage them? What have we learned since open enrollment?

 

 

Alexandra Drane, Founder, Chief Visionary Officer & Chair of the Board, Eliza

Bill Lan, Head of Industry, Insurance and Services Vertical, Google

Marcus Osborne, Vice President, Health & Wellness Payer Relations, Wal-Mart Stores, Inc

2.   Operations and Technology Forum Concurrent Sessions

We've devoted an entire educational track focused on infrastructure, strategy, and solutions to increase consumer engagement.

3.  Consumer Experience Forum

A natural extension to the Operations and Technology Forum, continue the week at the Consumer Experience Forum, November 20-21. You’ll learn about systems and technologies to support your efforts, how to best use data to engage customers, expanding your brand loyalty, and patterns and trends that can support your business decisions.

Need More Reasons? Click Below to Learn More about the Operations and Technology Forum


Register Now and Save - Early Registration ends October 18
Register now to take advantage of early registration rates that end on October 18 and team discounts. Visit the conference website for details.

Download the Conference App
Visit www.ahip.org/Conferences/App for details.

AHIP Educational Programs

For more information on AHIP conferences, courses, and other educational and promotional programs, sign up for AHIP's mailing list at www.ahip.org/subscribe1.

Connect with AHIP


Follow @AHIPEducation and @AHIPCoverage
Use the hashtag #AHIPOpsTechForum

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Join the Operations and Technology Forum's LinkedIn® Group

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