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October 12-14, 2015 | Chicago, IL
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While many are talking about digital solutions, health plans are showing results as they embrace technologies to keep people healthier.
At AHIP's Consumer and Digital Health Forum, October 12-14 in Chicago, you'll see concrete examples of what's working for health plans and their members, and why. Concurrent and breakfast sessions — featuring health plans, industry stakeholders and marketplace innovators — are set up so you can ask questions, share ideas, and take solid, workable ideas back to your office.
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| Six Educational Tracks, Dozens of Ideas.
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| Marketing and Branding to the Consumer
Sessions Include:
- Inside the Mind of Millennials
- Omni-channel Commerce: Successfully Navigating the New Purchase Path
- CMO²: Aligning the Chief Medical Officer and Chief Marketing Officer
- Winning the Moments that Matter: How the Biggest Opportunities Can be Won Through Mobile
- Social Media Marketing: Share, Post, Tweet and Repeat
- Transformational Consumer Engagement Marketing for Health Insurers
- Effective Content Marketing: Telling Stories Consistent with your Brand Promise
- Engaging and Marketing to the Aging Market
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| Consumer Experience and Engagement Sessions Include:
- Measuring Success: Which Consumer-focused Initiative is the Right One?
- Leveraging Multi-Carrier Exchanges to Improve Customer Experience
- Building Products that Reflect the Consumer Life Stages
- Why is Consumer Engagement so Hard for Healthcare?
- Micro Engagement Along the Health Care Journey
- What is the Value of Consumer Experience
- Examining Consumer Response to the Changing Health Care Environment
- Engaging the Consumer from the Employer, Payer and Platform Perspectives
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| Infrastructure and Business Operations Sessions Include:
- The Smart Path to Developing Retail Health Insurance
- Leveraging Technology to Better Engage the Healthcare Consumer
- Hadoop-Business Critical architecture for Data Driven Organizations
- Building Digital Health's Infrastructure
- Simple and Secure: The Payment Experience Members Are Demanding from their Health Plans
- mHealth: Balancing Innovation, Regulation, and Privacy
- Leveraging Digital Self Service Technology to Improve Member Support and Reduce Costs
- Utilizing Technology to Engage Customers, Members, Patients, Providers, Brokers, and Partners
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| The Expansion of mHealth Sessions Include:
- The Convergence of Research Driven Innovation and Market Commercialization
- Digital Trends Examined: How will Health Care Succeed in the "We Economy"?
- Examining the Wave of Connected Health Devices and Services
- How to Welcome Digital Health to the Care Strategy Table
- Empowering the Consumer: Helping Consumers Navigate Care Decisions
- Next-Generation Shared Decisions Making in the Digital Consumer Era
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| Leveraging Data Analytics Sessions Include:
- A New Framework for Analytics: Context is King
- Analytics, Dashboard and Decisions
- How Technology is Transforming Patient-Provider Interactions
- Segmentation: Because One Size Never Fits All
- Digital Capabilities to Enhance Patient Outcomes
- Future of Managing Employer-Sponsored Healthcare and Engaging Employees
- Price Transparency: Strategies for Enhancing Member Engagement
- Personalizing Health Care: Utilizing Data to Create an Improved Customer Experience
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| Prevention, Health and Wellness Sessions Include:
- Embrace the Cutting Edge with Mobile Technologies, Clinical Applications and Analytic Approaches
- Leveraging Psychology to Engage Consumers and Change Behavior
- Enhancing Engagement Through Health Incentive Programs
- Leveraging Rx to Drive Engagement and ROI
- Health as Wealth: Empowering Multicultural Audiences Through Technology
- Innovations in Workplace Wellbeing
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Continue Your Learning at AHIP's Payment Reform Summit. Package Pricing Available.
Learn about health plan and physician partnerships, what's working and why at AHIP's Payment Reform Summit, October 14-15 (immediately following the Consumer/Digital Health Forum at the Swissotel).
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