HealthExecWire


http://www.healthwebsummit.com/reform101410.htm

Building Health Reform into your Communication Plan and Campaigns
Communicating with your Employers, Medical Staff, Patients and the Public

    How to successfully communicate the key parts of healthcare reform to your stakeholders
      How reform will affect your organization's interactions with the public
      What the public should be told from your organization's perspective
How reform should shape your organization's marketing and community relations campaigns

Much has been said and will continue to be said about the broad policy considerations and detailed mechanics and logistics of the Affordable Care Act and health care reform. But now that guidance and details have surfaced as reform implementation continues to emerge, the time has come to fully develop a vision and specific plan for communicating reform from your organization's perspective to your stakeholders including staff, physicians, patients and the general public.

This HealthcareWebSummit event, co-sponsored by Payers and Providers, and led by experts Ross Goldberg and Barbra Riegel will address how to successfully communicate the key applicable parts of healthcare reform to your employees, medical staff and the public. Your business plan for 2011 demands that you consider how various aspects of reform will affect your institution or organization's interactions with the public and specifically what should they should be told. As you develop your organization's 2011 marketing and community relations campaigns, you'll need to significantly consider the impact of health care reform, and develop your plans accordingly.

Participants will be able to:

Determine how to successfully communicate the key parts of healthcare reform to your stakeholders
Understand how reform will affect your organization's interactions with the public
Develop specifically what the public should be told from your organization's perspective about reform
Explore how reform should shape your organization's marketing and community relations campaigns
Engage in interactive learning through online question submission, attendee feedback and opportunity for follow up questions, and networking with attendees, faculty and other professionals through dedicated LinkedIn group

Interested attendees would include:

C-Suite Executives
Communications and Media Relations Executives and Staff
Marketing Executives and Staff
Strategy and Planning Executives and Staff
Regulatory Affairs and Policy Executives and Staff
Other Interested Parties

Attendees would represent organizations including:

Hospitals
Health Systems
Provider Networks
Medical Groups
Health Plans
Pharmaceutical Organizations
Solutions Providers
Associations, Institutes and Research Organizations
Media
Other Interested Organizations

Individual Registration Fee: $195. Audio Conference CD-ROM: $40 for attendees; $255 for non-attendees after the event. Corporate Site licensing also available. Click here to register or call 209.577.4888.