Date: August 14, 2013 | Time: 1:00 – 2:00pm Central | Location: Online

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During this informative one-hour webinar, Hear It From the Experts: What’s Coming for HSAs with Healthcare Reform, our knowledgeable panel will address your toughest questions on healthcare reform while reporting on how Health Savings Accounts are impacted by the most challenging aspects of the Affordable Care Act, how they affect stakeholders in the healthcare ecosystem, as well as how to prepare for outcomes of reform. Topics of discussion include:

• Status of the Accountable Care Act, its business impacts on your organization, and ensuring readiness
• The latest on public and private exchanges coming to market, and how HSAs are gaining ground as a preferred exchange funding method
• Shifting responsibility to consumers and providing motivation to change behavior and stay engaged
• How various vendors, integrators and payers are working together to succeed in addressing emerging healthcare trends

Whether you’re a broker wanting to recommend the best solution to your clients, a financial institution expanding your product offerings, a health plan provider entering the exchange market, or a payment solutions provider or benefits administrator driving greater profitability – preparing for Healthcare Reform should be at the top of your list of things to do.

FEATURED EXPERTS

Roy Ramthun, President, HSA Consulting Services

Roy, popularly known as “Mr. HSA", is President of HSA Consulting Services, a health care consulting practice specializing in Health Savings Accounts and consumer-driven health care issues. Prior to forming his consulting practice, Roy was the Special Assistant to the President for Economic Policy at the White House. As a member of the National Economic Council staff, he was the senior health policy advisor to President George W. Bush regarding health care issues involving the Internal Revenue Code (primarily Health Savings Accounts), Medicare, Medicaid, and the Federal Employees Health Benefits Program. Before joining the President’s staff, Roy was the Senior Advisor to the Secretary of the U.S. Treasury for health initiatives. In this role, he led Treasury’s implementation of Health Savings Accounts after they were enacted into law in December, 2003. Prior to joining the Treasury Department, Roy held a variety of positions during his eight-year tenure at Humana Inc., one of the nation’s largest health insurance companies. Roy has over 25 years of experience in health policy, government relations, and private sector operations.

Todd Berkley, President, Berkley Consulting

Todd Berkley is a leading practitioner in managing the business of Health Savings Accounts and now a leading consultant focused on CDH growth strategies. Prior to forming his consulting practice, Todd was HSA Business Leader for OptumHealth Bank (part of UnitedHealthcare) from 2005 to 2012, where he was a driving force from shortly after start-up to making Optum a perennial industry leader in health accounts. While at Optum, Todd drove many industry innovations resulting in Optum’s HSA business growing from 50,000 accounts to over 850,000 with balances exceeding $1.7 billion. As a Member of ABA HSA Council, AHIP HSA Leadership Council, and ECFC Working group and other industry advocacy activities, Todd has been instrumental in helping the industry tell its story to key lawmakers, regulators and administrators during the health reform debate, helping to preserve HSAs growing impact in health care. Todd’s career in consumer banking and investment product management and sales spans four decades and includes key roles at Magna Bank (now Regions), Norwest (now Wells Fargo), US Bank and Sit Investment Associates, in addition to Optum.

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Simplifying the Business of Healthcare