September 14-15, 2011, San Diego, CA

New Product Innovation, Design, and Development for Health Plans showcases strategies implemented by leading health plans to successfully maximize growth, member retention and customer appeal.

This event is designed to discuss the challenges and solutions that payers face with plan design and innovations in the changing healthcare market.

Key National Players Convene In San Diego

Gregory Barnowsky Chief Architect INDEPENDENCE BLUE CROSS Michael Phillips Head of Innovation & Adjacencies AETNA Steven Sorenson Director of Marketing and Product Innovation PHYSICIANS PLUS INSURANCE CORPORATION Vicki Coates Vice President of Product Management and Administration HARVARD PILGRIM HEALTHCARE Jillian Syracus Senior Vice President & Chief Service Officer INDEPENDENT HEALTH Marc Peirce Founder and President STONEGATE STRATEGIC ADVISORS Kevin Maher Director of Clinical Innovation HORIZION HEALTHCARE INNOVATIONS Bill Bartzak Chief Executive Officer MD ONLINE Ahmed Albaiti Founder and Chief Executive Officer MEDULLAN Thomas Henke Chief Executive Officer QUICK CHECK HEALTH

Vidya Raman-Tangella Vice President of Product Innovation UNITEDHEALTHCARE Brenda Bruns, MD Executive Medical Director, Health Plan Division GROUPHEALTH Gary Jacobs Senior Vice President of Corporate Development UNIVERSAL AMERICAN William Jenson Vice President INDEPENDENT HEALTHCARE PLAN Laura Gallagher President and Founder THE CREATIVE COMPANY Jay Driggers Director of Consumer Engagement HORIZON HEALTHCARE INNOVATIONS Neal Sofian, MSPH Director of Member Engagement PREMERA BLUE CROSS Sherri Dorfman, MBA Chief Executive Officer & Consumer Engagement Specialist STEPPING STONE PARTNERS George Eleftheriades Chief Information Officer MD ONLINE

Key Issues Addressed in 2011

1. Product Innovation under Health Reform
2. How to position your product on the HIE
3. Develop products that drive consumer engagement
4. Personalize products to appeal to customers
5. Leverage new social media outlets to reach your consumer
6. Utilize Bio-monitoring devices for controlling health
7. Segment your product to target the right consumer
8. Learn new methods to innovate with limited resources
9. Use mobile applications to improve wellness initiatives and encourage engagement

For more information about this conference and to download the brochure, Click Here to visit the World Congress website.