HealthExecWire




	The marketplace shift is full-on for healthcare organizations - from a B2B to a B2C model. As health plans and all other healthcare organizations advance though 2013, there's only one thing for certain: they won't look the same going into 2014 with changing products, new competitors, different sales channels, shifting consumer demands, evolving reform regulations and market rules. Learn the critical marketplace insights, perspectives and strategies for healthcare organizations to shift from a B2B to B2C model for 2014 and beyond. Wednesday, June 26th, 2013. Click here for detailed information and to register or call 209.577.4888.