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Retail Consumer Strategies for 2013: Healthcare Marketplace Shift from B2B to B2C
 
Overview
The marketplace shift is full-on for healthcare organizations - from a B2B to a B2C model. As health plans and all other healthcare organizations advance through 2013, there's only one thing for certain: they won't look the same going into 2014 with changing products, new competitors, different sales channels, shifting consumer demands, evolving reform regulations and market rules.

To be successful in a reformed landscape organizations have to position at the intersection of two trends: 1) The consumer must come first; 2) Data is required to understand and engage them.

Preparing for health reform depends on leveraging opportunities and buffering risks. The effectiveness of your organization's strategy means leveraging data-driven customer insight, optimizing operational strengths and influencing tomorrow's consumers. The goal must be to focus your organization on where it wants to be and design a roadmap on how to get there.

In this continued B2C marketplace journey, a perspective on past lessons learned in marketing directly to consumers is also essential for future navigation, with a focus on what health plans and others need to do to be effective in steering through this new environment. Beyond understanding the ramifications of new regulations and health care exchanges, and making certain all the operational aspects of managing CRM, call centers and the like are in place, the most successful organizations will adapt their brand positioning, messaging, and creative executions to make an emotional connection. And they will craft smart, integrated marketing strategies that get those messages to the right target audience.

Please join us on Wednesday, June 26, 2013. 1PM Eastern, as Lindsay Resnick, Chief Marketing Officer KBM Group: Health Services and Garry Raim, Partner, Executive Vice President, Direct & Interactive Marketing, GKV provide the critical  marketplace insights, perspectives and strategies for healthcare organizations to shift from a B2B to B2C model for 2014 and beyond.
 
Learning Objectives
Participants will be able to:
  1. Identify success and failure factors impacting healthcare organizations in the consumer marketplace
  2. Validate the relevant business assumptions organizations must address for 2014 and beyond
  3. Examine the dynamics involved in the shift from B2B to B2C healthcare marketing
  4. Create a strategic marketplace framework for the future, incorporating lead generation, integrated distribution, brand integration, consumer socialization, UX, and engagement
  5. Consider the importance of brand, and how to evaluate whether a healthcare brand is ready for 2014
  6. Understand how brand response advertising generates leads, drives sales and powers customer retention
  7. Explore how to apply direct marketing principles to new and emerging channels
  8. Engage in interactive learning through online question submission, attendee feedback and opportunity for follow-up questions, and networking with attendees, faculty and other professionals through a dedicated LinkedIn group.
 
Who Should Attend

Interested attendees would include:

  • C-Suite Executives
  • Strategy, and Planning Executives and Staff
  • Marketing and Sales Executives and Staff
  • Customer Relationship Executives and Staff
  • Business and Intelligence Executives and Staff
  • Market Research and Intelligence Executives and Analysts
  • Innovation and Transformation Executives and Staff
  • mHealth Executives and Staff
  • Other Interested Parties

Attendees would represent organizations including:

  • Health Plans
  • Health Insurance Exchanges
  • Benefit Consultants and Agents
  • Pharmaceutical Organizations
  • PBMs
  • Retail Clinics
  • Account Administrators
  • Provider Networks
  • Hospitals and Health Systems
  • Solutions Providers
  • Associations, Institutes and Research Organizations
  • Media
  • Other Interested Parties
 
Registration
Retail Consumer Strategies for 2013: Healthcare Marketplace Shift from B2B to B2C
 
  Individual Registration Fee: $195. webinar flash drive with video syncing slides and recorded audio, plus presentation pdf file: $45 for attendees; $260 for non-attendees after the event. Register online.  
     
 
Register Now   Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!
 

  

  

 
 

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