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As health care rapidly moves from a
business-to-business to a business-to-consumer marketplace, are
you prepared to help consumers understand the complexities of
choosing a health plan, guide them through the many options
available, create an outstanding experience, and build brand
loyalty for your plan?
AHIP’s educational series, Enhancing the Consumer Experience with Health
Plans, will provide the tools you need. You
can choose from Forums, a track at AHIP’s Institute, and
webinars to create the program that best meets your
organization’s needs.
Forum One
A FOCUS ON PEOPLE: DESIGNING AN OPTIMAL CUSTOMER
EXPERIENCE
June 12, Las Vegas, NV
Has your organization defined how it’s going to
move to a consumer-centric environment, and what you consider
the optimal customer experience? What roles will various
departments play, and how can a Chief Customer Officer help
drive improvements to build a strong-consumer-focused culture?
Is your brand ready to compete? Forum One will address these
important questions and more.
Sessions Include:
- The Customer Prosperity Formula: Five
Decisions That Drive Extreme Customer Loyalty in Good Times and
Bad
- How Do You Engage Health Consumers in a
Fragmented Marketplace?
- How Do You Communicate Value to
Consumers and Ensure You Deliver It?
- What are Your Retail Health Channels and
Do They Work Together?
- Designing the Optimal Consumer
Experience
- How Do You Build Great Customer
Experiences to Win in a Competitive Market?
- Simplifying the Healthcare System and
Experience for Consumers
- Health Plan Consumer Recruitment and
Retention Strategies
- Enhancing the Consumer Experience with
Health Plans
Educational Track at Institute 2013
THE NEXUS OF CONSUMERISM, RETAIL, AND HEALTH
CARE: THRIVING IN A CONSUMER-CENTRIC MARKETPLACE
June 12-14, Las Vegas, NV
Following the one-day Forum, continue at Institute 2013. You’ll enjoy a full track of
concurrent sessions focused on the nexus of consumerism. You’ll
also enjoy general sessions, an exhibit hall filled with
companies helping health plans evolve, and plenty of networking
opportunities.
Sessions Include:
- Preparing to Win With the Consumer
- People, Process and Technology: Moving
into a Customer-Oriented Market
- The Health Consumer: What Do They Know?
What Do They Want? What Do They Need?
- Bridging the Literacy Gap and
Translating the Jargon
- Creating a New Paradigm: New Models and
Data to Influence Behavior
Register for Institute 2013 by May 1 and Save $250 off Your
Registration to the June 12 Enhancing the Consumer Experience
with Health Plans Forum.*
Forum Two
A FOCUS ON PROCESS: BUILDING THE CONSUMER INTO
YOUR ORGANIZATIONAL PROCESSES
July 18-19, Philadelphia, PA
Forum Two begins with a
workshop focused on how your organization can fully embrace a
user-centered design approach, and use that to create products
that will attract and keep consumers. Following the workshop,
the Forum’s agenda is filled with leading retail companies who
will share how to integrate best-consumer practices into every
facet of your organization.
Forum
Three
A FOCUS ON TECHNOLOGY AND OPERATIONS: DESIGNING
THE SUPPORTING CONSUMER INFRASTRUCTURE
November 18-19, Chicago, IL
(Held in conjunction with AHIP’s Operations and
Technology Forum)
Are you ready to offer a state-of-the-art shopping
experience? Do you have the systems in place to provide an easy
to maneuver purchasing path? Forum Three will focus on
operational and technical considerations, such as the consumer
interface and how to predict customer behavior through data and
inference.
WEBINARS
You’ll have the opportunity to participate in
webinars from the convenience of your office that are designed
to complement the in-person Forums. Visit the series website regularly for details.
Attend One, Two, or More
Enjoy the flexibility this series offers, whether
one program or more makes sense for you. Visit the conference website for details.
AHIP Educational Programs
For more information on AHIP conferences, courses,
and other educational and promotional programs, sign up for
AHIP's mailing list at www.ahip.org/subscribe1.
* Offer expires at 5:00 pm ET on Wednesday, May 1,
2013 and does not apply to group/team, government, or
sponsor/exhibitor registrations. Special offer applies to new
Institute registrations only.
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