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As health care rapidly moves from a
business-to-business to a business-to-consumer business model,
are you prepared to help consumers understand the complexities
of choosing a health plan, and guiding them through the many
options available while creating an outstanding experience, and
building brand loyalty for your plan?
AHIP’s newest educational series,
Enhancing the Consumer Experience with Health Plans,
offers comprehensive guidance to help your organization shine in
the new retail environment. Starting with a one-day Forum, June 12, in conjunction with
AHIP’s Institute 2013, followed by two-day programs in July and November, the series allows you to choose the
programs that best match your organization’s needs.
June 12 Program: The Customer Experience
Speakers and Sessions Include:
- How Do You Engage Health
Consumers in a Fragmented Market Place?
Tony Glebe, Director,
Business Development, Truven Health Analytics
Gary Pickens, PhD, Vice President and Chief Research
Officer, Center for Healthcare Analytics, Truven Health
Analytics
- How Do You Communicate
Value to Consumers and Ensure You Deliver It?
Mark Lee, President &
CEO, The LEE Group, MI LLC, and former VP, Brand Development
and Marketing Communications, Florida Blue
Ingrid Lindberg, Chief Customer Experience Officer,
Prime Therapeutics
- What are Your Retail
Health Channels and Do They Work Together?
Kevin Riley, Founder Health
Model Innovation, former Chief Innovation Officer at Florida
Blue, Founder and former President & CEO at GuideWell, Inc.
- Designing the Optimal
Consumer Experience
Jeanne Bliss, President,
CustomerBliss and Author of Chief Customer Officer:
Getting Past Lip Service to Passionate Action
- How Do You Build Great
Customer Experiences to Win in a Competitive Market?
- Simplifying the
Healthcare System and Experience for Consumers
- Health Plan Consumer
Recruitment and Retention Strategies
- Enhancing the Consumer
Experience with Health Plans
More Answers at Institute 2013
Continuing at Institute 2013, June 12-14, you'll enjoy
educational sessions that will showcase organizations,
strategies, and best practices aimed at addressing the whole
consumer experience journey in the evolving health care
environment.
Sessions featured in the education track, The Nexus of
Consumerism, Retail and Health Care: Thriving in a
Consumer-Centric Marketplace include:
- Preparing to Win the Consumer
- People, Process and Technology: Moving
into a Customer-Oriented Market
- The Health Consumer: What Do They Know?
What Do They Want? What Do They Need?
- Communicating Health Benefits:
Translating the Jargon
- Creating a New Paradigm: New Models and
Data to Influence Behavior
Register Today
Don't miss this opportunity to help your
organization shine in the new retail environment. Click here for program details and to register.
AHIP Educational Programs
For more information on AHIP conferences, courses, and other
educational and promotional programs, sign up for AHIP's mailing
list at www.ahip.org/subscribe1.
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