Brand-New Edition Now Available!
The AIS Guide to Blue Cross and Blue Shield Plans: 2012*
Order Today and Save $50

*The AIS Guide to Blue Cross and Blue Shield Plans: 2012 is published independently by AIS. It is not affiliated with or sponsored, endorsed or approved by the Blue Cross Blue Shield Association or any of the independent Blue Cross and Blue Shield Companies.

Get reliable information on Blues plan products, market strategies, acquisitions and alliances, as well as financial projections and hard-to-find data on revenues, earnings, enrollment and medical loss ratios. The AIS Guide to Blue Cross and Blue Shield Plans provides competitive intelligence on the major players in U.S. health insurance.

Put this information to work for your company in developing new operational tactics — such as selling, underwriting and networking strategies.

The AIS Guide to Blue Cross and Blue Shield Plans: 2012 contains 12 information-packed chapters, with facts, trends and data about:

• Blues’ solutions to regulatory challenges under health care reform, including exchanges, Medicaid expansion programs, medical loss ratios and refunds.
• Blues’ innovative approaches to provider relations, such as “Most Favored Nation” clauses, provider incentives, accountable care organizations, quality contracts and patient-centered medical homes.
• Blues’ continuing development of cost-saving operational tactics, such as health improvement initiatives and collaborations, oncology management tactics, utilization of electronic health records and e-prescribing initiatives.

To take advantage of this special offer, go to
 http://aishealth.com/marketplace/gblu3-ebmcol.

This unique resource is the only place you can find reliable data on Blues’ history, function and structure, along with:

• BCBS trade names and marketing advantages,
• BCBS licensee requirements and association guidelines,
• BCBS plan executive compensation stats,
• Mergers, acquisitions and leadership changes, and
• A directory of Blue Cross and Blue Shield plans.

CD Version Also Available for Greater Flexibility

The CD version of The AIS Guide to Blue Cross and Blue Shield Plans is packed with data and analysis not contained in the print version. It also includes all the data in excel spreadsheets so you can easily create your own analyses, as well as directory contact information, and a complete user-friendly PDF version of the book for fast searching. Plus, all CD purchasers receive a free copy of the print version!

Don’t miss this opportunity to save $50 on the all-new AIS Guide to Blue Cross and Blue Shield Plans. Click here to order your copy today!

Three Easy Ways to Order

1. Visit http://aishealth.com/marketplace/gblu3-ebmcol
2. Call (800) 521-4323 and mention offer code GBLU3-EBMCOL
3. Click here to print an order form and fax or mail it to AIS (use Pub Code GBLU3-EBMCOL)