Health Insurer Strategies to Harness the Limitless Potential of Mobile Smart Devices
Webinar • Thursday, March 29, 2012 • 1:00-2:30 Eastern time

Sponsored by Atlantic Information Services, Inc., publisher of
Health Plan Week and Drug Benefit News

For health insurers, the soaring popularity of mobile smartphones and tablet devices has created great new opportunities to connect with members, physicians and brokers. As these devices increasingly replace desktop computers over the next decade, it’s critical for health plans to stay ahead of the curve technologically. But while these tools offer almost limitless potential, those who manage health plans are faced with a litany of questions, including which functions and data are most suitable for mobile? What safeguards and procedures are advisable?  What expectations are reasonable, including the ROI you could see from mobile apps?

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Experts say that health plans should at the very least allow members to use mobile devices for basic services, such as viewing claims information and locating network providers and pharmacies using the device’s internal global positioning system. But what other functions should health plans offer to provide real value to members, physicians and brokers, and greater efficiencies for themselves? What pitfalls exist and safeguards should be employed?

Join us on March 29 to hear Dave Passavant, from UPMC Health Plan, Patrick Feeney, from Blue Cross Blue Shield of Illinois, and Julie Kling, from Humana Inc., detail what new strategies they’re using to harness the limitless power of mobile apps. You’ll get detailed information on topics including:

• How to design the most effective payer apps,
• Strategies for overcoming historical barriers to consumer adoption and engagement,
• How to evolve your organization to deliver great apps: structure, process, people,
• Strategies for using apps in member care management,
• How apps can be combined with social media websites to promote member health,
• Valuable lessons learned from other industries, such as banking, travel, retail and gaming, and
• How payer apps could eventually drive the health app revolution.

Following the 60 minutes of expert presentations, a concluding 30-minute Q&A session will provide answers to your questions about new strategies plans can use to make sure mobile apps provide real value to members, physicians and brokers and greater efficiencies for themselves.  Sign up today!

Sponsored by Atlantic Information Services, Inc., publisher of
Health Plan Week and Drug Benefit News

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