March 29—31, 2011 • Washington DC
www.worldrg.com/medicaremarketing

Medicare Marketing & Enrollment Strategies 2011 features over 20 speakers, workshop leaders and panelists from major health plans and delivers proven solutions for creating effective Medicare Marketing campaigns that are data driven, highly segmented and guided by robust compliance guidelines.

Leave with a strategic plan to optimize your Medicare marketing and enrollment strategies to identify high propensity prospects to boost retention, optimize growth, and reduce acquisition costs in the new era of enrollment periods for 2011 and beyond.

New For 2011

• Expanded agenda featuring 20+ speakers and 28% more content
• Two break-out tracks specifically focused on enrollment and marketing strategies
• Keynote session addressing the shortened enrollment period and budget cuts brought on by Health Care Reform
• 4 Workshops focused on social media, marketing analytics, loyalty programs, and 65+ demographic marketing

Medicare Marketing & Enrollment Leaders Address Top Issues

How Your Medicare Plan Can Survive Funding Changes in 2011 Brian Biles, MD, MPH Professor of Health Policy George Washington University Medical Center	Thrive in the New AEP: Timing, Quality and Compliance Strategies John Sowell Vice President of Marketing Windsor Health Plans
Leverage Innovative Marketing for Lead Generation Irving Albrecht Vice President, Direct Response & Medicare Advantage BCBSSC	Maximize Broker/Plan Relationship Mark Lopez Vice President of Sales Arcadian Health Plan
How to Adopt to the Shortened Enrollment Period Bernard Buonanno Vice President of Distribution, Midwest AARP

Over 16 Sessions Across 2 Days