
Selected news releases for today's health care
executives
Contact:
Patty Jamison
Healthcare Web Summit
(209) 577-4888
pattyj@mcol.com
- Consumer Driven Care
2007 Web Summit
-
March 19th through March 23rd, 2007
-
The
sixth annual web summit on health care consumerism
Co-sponsored by:

Four Audio Conferences *
Forty Eight On-Line Faculty
Presentations *
Thirteen
Podcasts *
Two Video Clips
Please join us at this years'
Consumer Driven Care Web Summit event, which starts March 19th and runs online
through March 23rd, 2007. Web Summit events are Internet-based conferences
that offer the convenience of accessing faculty presentations, podcast
recordings, video clips and more, all without having to adjust your schedule or
travel! The Consumer Driven Care 2007 Web Summit features four separate 'live'
audio conference sessions, forty-eight online faculty presentations, thirteen
podcasts, two video clips and more!
2007 FACULTY:
*
Kim Bellard, Vice President, eMarketing & CRM, Highmark Blue Cross Blue
Shield, Pittsburgh, PA *
Ed Belt, Jr., CEO, Primarily Care Inc., Cranston, RI *
Natasha Ben, Product, Humana, Louisville, KY *
Beth Bierbower, Vice President, Product Innovation, Humana, Louisville,
KY *
William R Boyles, Publisher, Consumer Driven Market Report, Washington,
DC *
William DeMarco, President, DeMarco and Associates, Rockford, IL
*
Alexander C. Domaszewicz, Senior Consultant, Mercer Health and Benefits,
Newport Beach, CA *
Phil Ellis, Health and Human Resources Division, U.S. Congressional Budget
Office, Washington, DC *
Anne Elmlinger, Assistant Vice President, Greenwald & Associates,
Washington, DC Danville, CA *
Laurie Gelb, Director, Market Research & Planning, HealthCore, Inc.,
Wilmington, DE * Ashley Gillihan, Partner, Alston & Bird, Atlanta,
GA *
David Hammer, Vice President, Revenue Cycle Solutions, McKesson Provider
Technologies, Fort Lauderdale, FL *
Cheryl Risley Hughes, Principal, Sanders, Schnabel & Brandenburg, P.C.,
Washington, DC *
James G. Hutton, PhD, Associate Professor, Silberman College of Business,
Fairleigh Dickinson University, Teaneck, NJ *
Lucy Johns, MPH, Independent Consultant, Health Care Planning & Policy,
San Francisco, CA *
Christine L. Keller, Attorney, Groom Law Group, Washington, DC *
Don Kemper, Chairman and CEO, Healthwise, Boise, ID *
Greg Kline, Senior Research Associate, Greenwald & Associates,
Washington, DC *
John Mills, Director of Product Development, HIP Health Plan of New York,
New York, NY *
Steve Parente, Assistant Professor, University of Minnesota, Minneapolis,
MN *
Scott Polansky, Director of Product Management, Harvard Pilgrim Health Care,
Boston, MA *
Eric Remjeske, Partner / Co-Founder, Devenir Group, Minneapolis, MN
*
Earl Steinberg, MD, President, Resolution Health, Columbia, MD *
Maureen E. Sullivan, Senior Vice President, Strategic Services, Blue Cross
Blue Shield Association, Chicago, IL *
Cora Tellez, President, Sterling HSA, Oakland, CA *
Kismet Toksu, Senior Consultant, Reden & Anders, McLean, VA *
Kirsten Trusko, Banking Senior Manager & Co-Lead CDH Financial Services,
BearingPoint, Danville, CA * Mike Vittoria, Director of Human
Resources, Bacou-Dalloz USA, Inc., Smithfield, RI *
Lincoln Weed, Principal, Sanders, Schnabel & Brandenburg, P.C.,
Washington, DC
AUDIO
CONFERENCES:
The Audio
conference/Webcasts involve a live audio conference with the companion on-line
presentation. The Live Audio conference/Webcasts are part of your Healthcare
Web Summit package, and require no additional fee to participate. However, you
may choose to participate in just one of the Audio Conferences, and not
the entire Web Summit package.
- Monday, March 19, 2007 at
1PM EST
- Wellness Incentive Compliance
- Ashley Gillihan, Partner, Alston
& Bird
- Tuesday, March 20th, 2007 at
1PM EST
- Developing Key Performance Indicators for Consumer-Directed Health Care and Pay-For-Performance
- David Hammer,
Vice President - Revenue Cycle Solutions, McKesson Provider Technologies
- Wednesday, March 21, 2007 1PM
EST
- The CBO Report: Consumer-Directed Health Plans: Potential Effects on Health Care Spending and Outcomes
- Phil Ellis, Health and Human Resources Division,
U.S. Congressional Budget Office
-
Thursday, March 22, 2007 at 1PM EST
Audioforum: The Future of Consumer Driven Care
Moderator: Clive Riddle, President, MCOL
Special Guest: William Boyles,
Publisher,
Consumer Driven Market Report
FACULTY PRESENTATIONS
 |
- When You've Seen One CDHP...A
Discussion of Consumer and Employer Needs, and Highmark's
Response
- Kim Bellard, Vice President,
eMarketing & CRM
- Highmark, Inc, Pittsburgh,
PA
|
|
- A case study of Highmark Blue Cross
Blue Shield's response to health care consumerism in the
marketplace.
|
 |
- Presentation by:
- Ed Belt, Jr., CEO
- Primarily Care Inc.,
Cranston, RI
|
|
- Join us for a case study
presentation on Primarily Care, Inc. by Ed Belt, Jr.
|
 |
Debit
Cards: Humana Case Study
Natasha Ben, Product
Humana, Louisville, KY |
|
- A case study in the technical,
operational, marketing and strategic aspects of Humana's debit card
and related offerings.
-
- An interview with Ms. Ben is
available as a downloadable podcast
|

|
- Humana and Consumerism
- Beth Bierbower, Vice
President, Product Innovation
Humana, Louisville, KY
|
|
- Beth Bierbower discusses Humana's
consumer driven strategies and offerings.
- An interview with Ms. Bierbower is
available as a downloadable podcast
|

|
- Performance-Based
Contracting in a Consumer Driven Environment
William DeMarco, President
DeMarco and Associates, Rockford, IL
|
|
Bill DeMarco
discusses provider contracting and related issues issues including
performance measurements in the consumer driven marketplace
An interview with Mr. DeMarco is
available as a downloadable podcast
|

|
- Healthcare Consumerism:
Strategies are Broadening, Diversifying and Deepening
Alexander 'Sander' Domaszewicz, Senior Consultant
Mercer Health & Benefits
|
|
- Details and examples of the
strategies, tactics, program designs and innovations than are being
used by plan sponsors to promote and measure greater consumerism in
their populations in healthcare. Examples of areas covered include
Incentives, Education/Communication, Cost/Quality and Plan Design/CDHP/HRA/HSA.
Programs are increasing ways to promote consumerism and create
meaningful behavior change across their populations. Everyone
involved in the healthcare value chain will be impacted by emerging
thinking and options in this area, from companies sponsoring the
solutions to plans/vendors delivering the solutions, to providers
understanding new patient realities and requirements.
- An interview with Mr. Domaszewicz is
available as a downloadable podcast
|

|
- The CBO Report:
Consumer-Directed Health Plans: Potential Effects on Health
Care Spending and Outcomes
Phil Ellis, Health and Human Resources Division
U.S. Congressional Budget Office, Washington, DC
|
|
- Phil Ellis, the principal author of
the recent and highly publicized CBO report on Consumer Driven Care
discusses and elaborates on findings from the report.
This presentation is also available as
a live audioconference.
|
 |
- Consumer Driven Health
Plan Survey Research
Anne Elmlinger, Assistant Vice President
Greg Kline, Senior Research Associate
Greenwald & Associates, Washington, DC
|
|
- A
synopsis and analysis of consumer and employer based CDH related
survey research: including Mathew Greenwald and Associates annual
survey for the Employee Benefit Research Institute (EBRI) and The
Commonwealth Fund, monitoring the growth of high deductible health
plan's and their impact on the behavior and attitudes of health
care consumers; plus analysis of the company's data-base of publicly
released survey research studies.
|

|
- Presentation by:
Laurie Gelb, Director, Market Research & Planning
HealthCore, Inc., Wilmington, DE
|
|
An interview with Ms Gelb is available
as a downloadable podcast
|

|
- Wellness Incentive
Compliance
Ashley Gillihan, Partner
Alston & Bird, Atlanta, GA
|
|
In this presentation, Mr. Gillihan
gives practical and useful information on how best to overcome legal and
compliance issues that may arise with Disease Management and Wellness
Programs.
This presentation is also available as
a live audioconference.
|

|
- Developing Key
Performance Indicators for Consumer-Directed Health Care and
Pay-For-Performance
David Hammer, Vice President - Revenue Cycle Solutions
McKesson Provider Technologies, Fort Lauderdale, FL
|
|
- The movements toward consumerism and
the use of sophisticated and meaningful data show no signs of
slowing down as more and more people are making active choices in
their health care. Consumer-Directed Health Care has the potential
to force changes in pricing transparency, discounting / package
pricing policies, and point-of-service / self-pay collection
practices. Pay For Performance has the potential to force
information system changes and/or mandate new investments, as well
as compelling staffing increases. Both trends bring the risk of
higher costs and lower reimbursement. Providers wishing to thrive in
this environment will be those who are prepare and execute the best.
This presentation is also available as
a live audioconference. An interview with Mr. Hammer is available
as a downloadable podcast
|

|
- A Legal
Perspective: Evaluating Alternatives For Consumer-Driven
Health Care
Cheryl Risley Hughes, Principal
Lincoln Weed, Principal
Sanders, Schnabel & Brandenburg, P.C., Washington, DC
|
|
An in-depth
analysis of the various forms of consumer-driven health care from a
legal standpoint. This presentation will review the background and basic
concepts behind consumer-driven health care and explain alternative
approaches to consumer-driven health care and the applicable rules for
each approach under the Internal Revenue Code; the presentation also
briefly discusses legal and practical impact of these alternatives on
employers and employees, in comparison with traditional health benefit
plans.
An interview with Ms Hughes and Mr.
Weed is available as a downloadable podcast
|

|
- Feel-Good Medicine: How
the "Customer" Metaphor is Undermining American
Healthcare
James G. Hutton, PhD
Author of The Feel-Good Society, Teaneck, NJ
-
|
|
A prominent
theme in American medicine over the past 20 years has been the growing "customerization"
of healthcare. Proponents argue that treating patients as customers or
consumers creates greater responsiveness and accountability. But is that
entirely true? Please join Dr. James G. Hutton for this provocative
session on how treating patients as customers may have some important
unintended consequences.
An interview with Mr. Hutton is
available as a downloadable podcast
|

|
- Presentation by:
Lucy Johns, MPH, Independent Consultant
- Health
Care Planning & Policy, San Francisco, CA
|
|
-
|

|
- Top-Ten HSA Funding
Issues
Christine L. Keller, Attorney
Groom Law Group, Washington, DC
|
|
- Christine Keller reviews ten key HSA
funding issues from a legal and technical perspective.
|

|
- The Ix Solution
Don Kemper, Chairman and CEO
Healthwise, Boise, ID
|
|
- A transformation in the role of the
patient is needed to resolve the complex, expensive and failing
elements of our health care system. The Ix solution to start the
transformation if focused on the broad implementation of three
simple rules: 1) Help people do as much for themselves as they
possibly can; 2) Help people ask for the health care they need; 3)
Help people say "no" to the care they don't need.
-
- An interview with Mr. Kemper is
available as a downloadable podcast
|

|
- Decision Support Tools:
Why They Are Key Element of Consumer Directed Healthcare
John Mills, Director of Product Development
HIP Health Plan of New York, New York, NY
|
|
- This presentation will focus on: The
different web-based decision support tools available including Plan
and cost comparison tools, Provider cost and quality information,
Health dictionaries and calculators; Health Risk Assessments,
Personal Health Records; The importance of these tools to consumers,
employers and providers; Ensuring members who are not web enabled
have access to this information; How these tools help empower
members; Driving members to adopt and use decision support tools.
- An interview with Mr. Mills is
available as a downloadable podcast
|

|
- Consumer Driven Health
Plans: Do Different Economic Incentives in Theory between
CDHPs and Traditional Insurance Lead to Different Consumer
Practices?
Steve Parente, Assistant Professor
University of Minnesota, Minneapolis, MN
|
|
- This presentation addresses the
following topics: What is (or at least what we see and model) as a
consumer directed health plan?; General introduction and preliminary
research findings; Graphic conceptual model of consumer behavior;
CDHP cost-sharing design creates a budget constraint with 2 kinks;
Contrast with 'standard' health insurance that uses coinsurance
or deductible; Determine expected effects on enrollee behavior; So
is there a difference?
|

|
- Presentation by:
- Scott Polansky, Director of
Product Management
Harvard Pilgrim Health Care, Boston, MA
|
|
Join us for a
case study presentation on Harvard Pilgrim Health Care by Scott Polansky.
|

|
- How to Integrate
Investments into your HSA Offering
Eric Remjeske, Partner/Co-Founder
Devenir Group, Minneapolis, MN
|
|
- Offering an investment option as a
feature to an HSA platform adds a differentiator that has been
proven to win additional customers and separate and HSA account
offering from the competition. We will explore the HSA Investment
offerings that exist today, where we see the marketplace moving and
what to consider when looking to add investments to an HSA program.
|
 |
- Presentation by:
Earl Steinberg, MD, President
Resolution Health, Columbia, MD
|
|
- An interview with Dr. Steinberg is
available as a downloadable podcast
|

|
- Market Experiences with
CDHPs: Transformation or Transition?
Maureen E. Sullivan, Senior Vice President, Strategic
Services
Blue Cross Blue Shield Association, Chicago, IL
|
|
- Maureen Sullivan shares BCBSA
research data that speaks to the continued uptake of HSAs. Her
presentation, "Market Experiences with CDHPs: Transformation or
Transition?" will focus on consumer reaction to, and the future
of, consumer directed health plans.
|
 |
- Presentation by:
Cora Tellez, President
Sterling HSA, Oakland, CA
|
|
Join
us for a case study presentation on Sterling HSA by Cora Tellez. |
 |
Next
Generation Messaging
Kismet Toksu, Senior Consultant
Reden & Anders, McLean, VA |
|
- Engaging Consumers in Good Health
and Forward Thinking Financial Planning: Helping consumers
understand how to use their plan and HSA/HRA/FSA well is full of
complexities that must be simplified for sales, adoption, retention,
trend mitigation effectiveness and overall consumer satisfaction.
|
 |
- Financial Institutions'
Role in Driving CDH Adoption
Kirsten Trusko, Banking Senior Manager & Co-Lead CDH
Financial Services
- BearingPoint, Danville, CA
|
|
BearingPoint has built a special practice for this emerging market
by combining cross-industry teams, significant project CDH/Financial
experience, and independent thought leadership. This presentation
will cover the following topics: Why do financial institutions care
about CDH?; What are financial institutions doing to drive adoption
across stakeholders?; and What can we all do together to drive CDH
adoption?
- An interview with Ms. Trusko is
available as a downloadable podcast
|
 |
- A Step-by-Step Approach
to Implementing Consumer Driven Health Plans in Mid-Sized
Companies
- Mike
Vittoria, Director of Human Resources
Bacou-Dalloz USA, Inc., Smithfield, RI
|
|
- Attendees will learn: A step-by-step
process to modify your current fully-insured plan into a
high-deductible plan that will generate immediate savings for your
organization and your employees; Engaging and educating your
employees to be better healthcare consumers; Effective ways to
introduce HSAs and other employee-based savings plans into your new
plan design; and Choosing the right TPA, health plan and financial
partner to keep you and your employees happy with the new plan.
- An interview with Mr. Vittoria is
available as a downloadable podcast
|
PODCASTS
Podcasts involve recorded
interviews with faculty regarding their presentation subject matter,
that average around five minutes in length. The Podcasts are
audio files that can be downloaded from the Podcast menu page, or can
optionally be delivered through your RSS feed reader and Podcast
software. The audio files are provided in mp3 format, and can be
downloaded and listened to with your PDA, iPod, or mp3 player, or
through your desktop or laptop computer.
The following Podcast Faculty Interviews will be included in the
Consumer Driven Care web summit:
- Natasha Ben, Product, Humana, Louisville, KY
- Beth Bierbower, Vice President, Product Innovation, Humana, Louisville, KY
-
William DeMarco, President,
DeMarco and Associates, Rockford, IL
- Alexander C. Domaszewicz, Senior Consultant,
Mercer Health and Benefits, Newport Beach, CA
- Laurie Gelb, Director, Market Research & Planning,
HealthCore, Inc., Wilmingtron, DE
- David Hammer, Vice President, Revenue Cycle Solutions, McKesson Provider Technologies, Fort Lauderdale, FL
- Cheryl Risley Hughes, Principal, and Lincoln Weed, Principal, Sanders, Schnabel & Brandenburg, P.C., Washington, DC
- James G. Hutton, PhD, Associate Professor, Silberman College of Business Fairleigh Dickinson University, Teaneck, NJ
- Don Kemper, Chairman and CEO, Healthwise, Boise, ID
- John Mills, Director of Product Development, HIP Health Plan of New York, New York, NY
- Earl Steinberg, MD, President, Resolution Health, Columbia, MD
- Kirsten Trusko, Banking Senior Manager & Co-Lead CDH Financial Services,
BearingPoint, Danville, CA
- Mike Vittoria, Director of Human Resources, Bacou-Dalloz USA, Inc., Smithfield, RI
Learning Objectives
Attendees at the Consumer Driven Care 2007 web summit will be able to:
- Gain an overall sense of the major trends, issues
and data shaping the consumer driven health care initiatives for 2007 and
beyond.
- Obtain a detailed understanding of technical
issues and operational considerations.
- Understand recent regulatory developments such
as the Tax Relief and Health Care Act of 2006
- Gain marketplace intelligence through key case
studies of consumer plans and vendors.
- Receive a snapshot of the current state of the
developing Consumer Driven Care
sector.
- Experience e-learning at the attendees'
convenience, with faculty presentations and web summit resources available
24/7
- Engage in interactive learning and networking
through e-inquiries with faculty, live audioconferences, podcasts
and audioforums with questions and
answer sessions, and video clips.
PRICE
- Complete Web Summit package: $495. Web
Summit CD-ROM: $40 for attendees; $555 for non-attendees after March 23rd. Site License and Group Discounts available
for Complete Summit Package and Individual Audio Conferences: Call MCOL at:
209.577.4888.
REGISTRATION
- 2.
Call: Healthcare Web Summit
office at: 209.577.4888
- Healthcare
Web Summit Office
- 1101
Standiford Avenue, Suite C-3
- Modesto,
CA 95350
HealthCare Web Summit Events: Audio
Conferences & Web Seminars
Healthcare Web Summit Events feature audio
conferences and web seminars that let you get the information you need and
do-it-all without having to leave your home or office, or having to adjust
your schedule. Experience e-learning, gain market intelligence, identify
solutions, interact with faculty, network and share experiences with
attendees, gather data resources and more. http://www.healthwebsummit.com
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