HealthExecWire
Selected news releases for today's health care executives


Contact:

Patty Jamison
Healthcare Web Summit
(209) 577-4888
pattyj@mcol.com

 

Consumer Driven Care 2007 Web Summit

March 19th through March 23rd, 2007

The sixth annual web summit on health care consumerism

http://www.healthwebsummit.com/definedcare.htm

Co-sponsored by:

Four Audio Conferences * Forty Eight On-Line Faculty Presentations * Thirteen Podcasts  * Two Video Clips

Please join us at this years' Consumer Driven Care Web Summit event, which starts March 19th and runs online through March 23rd, 2007.  Web Summit events are Internet-based conferences that offer the convenience of accessing faculty presentations, podcast recordings, video clips and more, all without having to adjust your schedule or travel! The Consumer Driven Care 2007 Web Summit features four separate 'live' audio conference sessions, forty-eight online faculty presentations, thirteen podcasts, two video clips and more!

2007 FACULTY:  Kim Bellard, Vice President, eMarketing & CRM, Highmark Blue Cross Blue Shield, Pittsburgh, PA  *  Ed Belt, Jr., CEO, Primarily Care Inc., Cranston, RI  *  Natasha Ben, Product, Humana, Louisville, KY  Beth Bierbower, Vice President, Product Innovation, Humana, Louisville, KY  William R Boyles, Publisher, Consumer Driven Market Report, Washington, DC  William DeMarco, President, DeMarco and Associates, Rockford, IL  Alexander C. Domaszewicz, Senior Consultant, Mercer Health and Benefits, Newport Beach, CA  Phil Ellis, Health and Human Resources Division, U.S. Congressional Budget Office, Washington, DC  Anne Elmlinger, Assistant Vice President, Greenwald & Associates, Washington, DC  Danville, CA *  Laurie Gelb, Director, Market Research & Planning, HealthCore, Inc., Wilmington, DE  *  Ashley Gillihan, Partner, Alston & Bird, Atlanta, GA  *  David Hammer, Vice President, Revenue Cycle Solutions, McKesson Provider Technologies, Fort Lauderdale, FL  *  Cheryl Risley Hughes, Principal, Sanders, Schnabel & Brandenburg, P.C., Washington, DC  *  James G. Hutton, PhD, Associate Professor, Silberman College of Business, Fairleigh Dickinson University, Teaneck, NJ  *  Lucy Johns, MPH, Independent Consultant, Health Care Planning & Policy, San Francisco, CA   *  Christine L. Keller, Attorney, Groom Law Group, Washington, DC  *  Don Kemper, Chairman and CEO, Healthwise, Boise, ID  *  Greg Kline, Senior Research Associate, Greenwald & Associates, Washington, DC  *  John Mills, Director of Product Development, HIP Health Plan of New York, New York, NY  *  Steve Parente, Assistant Professor, University of Minnesota, Minneapolis, MN  *  Scott Polansky, Director of Product Management, Harvard Pilgrim Health Care, Boston, MA  *  Eric Remjeske, Partner / Co-Founder, Devenir Group, Minneapolis, MN  *  Earl Steinberg, MD, President, Resolution Health, Columbia, MD  *  Maureen E. Sullivan, Senior Vice President, Strategic Services, Blue Cross Blue Shield Association, Chicago, IL  *  Cora Tellez, President, Sterling HSA, Oakland, CA  *  Kismet Toksu, Senior Consultant, Reden & Anders, McLean, VA  *  Kirsten Trusko, Banking Senior Manager & Co-Lead CDH Financial Services, BearingPoint, Danville, CA  *  Mike Vittoria, Director of Human Resources, Bacou-Dalloz USA, Inc., Smithfield, RI  *  Lincoln Weed, Principal, Sanders, Schnabel & Brandenburg, P.C., Washington, DC 

AUDIO CONFERENCES:

The Audio conference/Webcasts involve a live audio conference with the companion on-line presentation. The Live Audio conference/Webcasts are part of your Healthcare Web Summit package, and require no additional fee to participate. However, you may choose to participate in just one of the Audio Conferences, and not the entire Web Summit package.

Monday, March 19, 2007 at 1PM EST
Wellness Incentive Compliance
Ashley Gillihan, Partner, Alston & Bird
Tuesday, March 20th, 2007 at 1PM EST
Developing Key Performance Indicators for Consumer-Directed Health Care and Pay-For-Performance
David Hammer, Vice President - Revenue Cycle Solutions, McKesson Provider Technologies 
Wednesday, March 21, 2007 1PM EST
The CBO Report: Consumer-Directed Health Plans: Potential Effects on Health Care Spending and Outcomes
Phil Ellis, Health and Human Resources Division, U.S. Congressional Budget Office
Thursday, March 22, 2007 at 1PM EST
Audioforum: The Future of Consumer Driven Care
Moderator: Clive Riddle, President, MCOL
Special Guest: William Boyles, Publisher, Consumer Driven Market Report

 

FACULTY PRESENTATIONS

When You've Seen One CDHP...A Discussion of Consumer and Employer Needs, and Highmark's Response
Kim Bellard, Vice President, eMarketing & CRM
Highmark, Inc, Pittsburgh, PA
A case study of Highmark Blue Cross Blue Shield's response to health care consumerism in the marketplace.
Presentation by:
Ed Belt, Jr., CEO
Primarily Care Inc., Cranston, RI
Join us for a case study presentation on Primarily Care, Inc. by Ed Belt, Jr.
Debit Cards: Humana Case Study
Natasha Ben, Product
Humana, Louisville, KY
A case study in the technical, operational, marketing and strategic aspects of Humana's debit card and related offerings. 
 
An interview with Ms. Ben is available as a downloadable podcast

Humana and Consumerism
Beth Bierbower, Vice President, Product Innovation
Humana, Louisville, KY 
Beth Bierbower discusses Humana's consumer driven strategies and offerings.
An interview with Ms. Bierbower is available as a downloadable podcast

Performance-Based Contracting in a Consumer Driven Environment
William DeMarco, President 
DeMarco and Associates, Rockford, IL
Bill DeMarco discusses provider contracting and related issues issues including performance measurements in the consumer driven marketplace

An interview with Mr. DeMarco is available as a downloadable podcast
      

Healthcare Consumerism: Strategies are Broadening, Diversifying and Deepening
Alexander 'Sander' Domaszewicz, Senior Consultant
Mercer Health & Benefits
Details and examples of the strategies, tactics, program designs and innovations than are being used by plan sponsors to promote and measure greater consumerism in their populations in healthcare. Examples of areas covered include Incentives, Education/Communication, Cost/Quality and Plan Design/CDHP/HRA/HSA. Programs are increasing ways to promote consumerism and create meaningful behavior change across their populations. Everyone involved in the healthcare value chain will be impacted by emerging thinking and options in this area, from companies sponsoring the solutions to plans/vendors delivering the solutions, to providers understanding new patient realities and requirements.
An interview with Mr. Domaszewicz is available as a downloadable podcast

The CBO Report: Consumer-Directed Health Plans: Potential Effects on Health Care Spending and Outcomes
Phil Ellis, Health and Human Resources Division
U.S. Congressional Budget Office, Washington, DC
Phil Ellis, the principal author of the recent and highly publicized CBO report on Consumer Driven Care discusses and elaborates on findings from the report.

This presentation is also available as a live audioconference.  
     

Consumer Driven Health Plan Survey Research
Anne Elmlinger, Assistant Vice President
Greg Kline, Senior Research Associate
Greenwald & Associates, Washington, DC 
A synopsis and analysis of consumer and employer based CDH related survey research: including Mathew Greenwald and Associates annual survey for the Employee Benefit Research Institute (EBRI) and The Commonwealth Fund, monitoring the growth of high deductible health plan's and their impact on the behavior and attitudes of health care consumers; plus analysis of the company's data-base of publicly released survey research studies.

Presentation by:
Laurie Gelb, Director, Market Research & Planning
HealthCore, Inc., Wilmington, DE   

An interview with Ms Gelb is available as a downloadable podcast
     

Wellness Incentive Compliance
Ashley Gillihan, Partner
Alston & Bird, Atlanta, GA   

In this presentation, Mr. Gillihan gives practical and useful information on how best to overcome legal and compliance issues that may arise with Disease Management and Wellness Programs. 

This presentation is also available as a live audioconference.  
     

Developing Key Performance Indicators for Consumer-Directed Health Care and Pay-For-Performance
David Hammer, Vice President - Revenue Cycle Solutions
McKesson Provider Technologies, Fort Lauderdale, FL  
The movements toward consumerism and the use of sophisticated and meaningful data show no signs of slowing down as more and more people are making active choices in their health care. Consumer-Directed Health Care has the potential to force changes in pricing transparency, discounting / package pricing policies, and point-of-service / self-pay collection practices. Pay For Performance has the potential to force information system changes and/or mandate new investments, as well as compelling staffing increases. Both trends bring the risk of higher costs and lower reimbursement. Providers wishing to thrive in this environment will be those who are prepare and execute the best.

This presentation is also available as a live audioconference.  An interview with Mr. Hammer is available as a downloadable podcast
   

A Legal Perspective: Evaluating Alternatives For Consumer-Driven Health Care
Cheryl Risley Hughes, Principal
Lincoln Weed, Principal
Sanders, Schnabel & Brandenburg, P.C., Washington, DC  
An in-depth analysis of the various forms of consumer-driven health care from a legal standpoint. This presentation will review the background and basic concepts behind consumer-driven health care and explain alternative approaches to consumer-driven health care and the applicable rules for each approach under the Internal Revenue Code; the presentation also briefly discusses legal and practical impact of these alternatives on employers and employees, in comparison with traditional health benefit plans. 

An interview with Ms Hughes and Mr. Weed is available as a downloadable podcast
    

Feel-Good Medicine: How the "Customer" Metaphor is Undermining American Healthcare
James G. Hutton, PhD
Author of The Feel-Good Society, Teaneck, NJ
  
A prominent theme in American medicine over the past 20 years has been the growing "customerization" of healthcare. Proponents argue that treating patients as customers or consumers creates greater responsiveness and accountability. But is that entirely true? Please join Dr. James G. Hutton for this provocative session on how treating patients as customers may have some important unintended consequences. 

An interview with Mr. Hutton is available as a downloadable podcast
    

Presentation by:
Lucy Johns, MPH, Independent Consultant
Health Care Planning & Policy, San Francisco, CA
 

Top-Ten HSA Funding Issues
Christine L. Keller, Attorney
Groom Law Group, Washington, DC
Christine Keller reviews ten key HSA funding issues from a legal and technical perspective.

The Ix Solution
Don Kemper, Chairman and CEO
Healthwise, Boise, ID
A transformation in the role of the patient is needed to resolve the complex, expensive and failing elements of our health care system. The Ix solution to start the transformation if focused on the broad implementation of three simple rules: 1) Help people do as much for themselves as they possibly can; 2) Help people ask for the health care they need; 3) Help people say "no" to the care they don't need. 
 
An interview with Mr. Kemper is available as a downloadable podcast

Decision Support Tools: Why They Are Key Element of Consumer Directed Healthcare
John Mills, Director of Product Development
HIP Health Plan of New York, New York, NY
This presentation will focus on: The different web-based decision support tools available including Plan and cost comparison tools, Provider cost and quality information, Health dictionaries and calculators; Health Risk Assessments, Personal Health Records; The importance of these tools to consumers, employers and providers; Ensuring members who are not web enabled have access to this information; How these tools help empower members; Driving members to adopt and use decision support tools.
An interview with Mr. Mills is available as a downloadable podcast

Consumer Driven Health Plans: Do Different Economic Incentives in Theory between CDHPs and Traditional Insurance Lead to Different Consumer Practices?
Steve Parente, Assistant Professor
University of Minnesota, Minneapolis, MN
This presentation addresses the following topics: What is (or at least what we see and model) as a consumer directed health plan?; General introduction and preliminary research findings; Graphic conceptual model of consumer behavior; CDHP cost-sharing design creates a budget constraint with 2 kinks; Contrast with 'standard' health insurance that uses coinsurance or deductible; Determine expected effects on enrollee behavior; So is there a difference?

Presentation by:
Scott Polansky, Director of Product Management
Harvard Pilgrim Health Care, Boston, MA
Join us for a case study presentation on Harvard Pilgrim Health Care by Scott Polansky.

 

How to Integrate Investments into your HSA Offering
Eric Remjeske, Partner/Co-Founder
Devenir Group, Minneapolis, MN 
Offering an investment option as a feature to an HSA platform adds a differentiator that has been proven to win additional customers and separate and HSA account offering from the competition. We will explore the HSA Investment offerings that exist today, where we see the marketplace moving and what to consider when looking to add investments to an HSA program.
Presentation by:
Earl Steinberg, MD, President
Resolution Health, Columbia, MD
An interview with Dr. Steinberg is available as a downloadable podcast

Market Experiences with CDHPs: Transformation or Transition?
Maureen E. Sullivan, Senior Vice President, Strategic Services
Blue Cross Blue Shield Association, Chicago, IL
Maureen Sullivan shares BCBSA research data that speaks to the continued uptake of HSAs. Her presentation, "Market Experiences with CDHPs: Transformation or Transition?" will focus on consumer reaction to, and the future of, consumer directed health plans. 
Presentation by:
Cora Tellez, President
Sterling HSA, Oakland, CA
Join us for a case study presentation on Sterling HSA by Cora Tellez.
Next Generation Messaging
Kismet Toksu, Senior Consultant
Reden & Anders, McLean, VA 
Engaging Consumers in Good Health and Forward Thinking Financial Planning: Helping consumers understand how to use their plan and HSA/HRA/FSA well is full of complexities that must be simplified for sales, adoption, retention, trend mitigation effectiveness and overall consumer satisfaction.
Financial Institutions' Role in Driving CDH Adoption
Kirsten Trusko, Banking Senior Manager & Co-Lead CDH Financial Services
BearingPoint, Danville, CA

BearingPoint has built a special practice for this emerging market by combining cross-industry teams, significant project CDH/Financial experience, and independent thought leadership. This presentation will cover the following topics: Why do financial institutions care about CDH?; What are financial institutions doing to drive adoption across stakeholders?; and What can we all do together to drive CDH adoption?
An interview with Ms. Trusko is available as a downloadable podcast
A Step-by-Step Approach to Implementing Consumer Driven Health Plans in Mid-Sized Companies 
Mike Vittoria, Director of Human Resources
Bacou-Dalloz USA, Inc., Smithfield, RI
Attendees will learn: A step-by-step process to modify your current fully-insured plan into a high-deductible plan that will generate immediate savings for your organization and your employees; Engaging and educating your employees to be better healthcare consumers; Effective ways to introduce HSAs and other employee-based savings plans into your new plan design; and Choosing the right TPA, health plan and financial partner to keep you and your employees happy with the new plan.
An interview with Mr. Vittoria is available as a downloadable podcast

PODCASTS

Podcasts involve recorded interviews with faculty regarding their presentation subject matter, that average around five minutes in length.  The Podcasts are audio files that can be downloaded from the Podcast menu page, or can optionally be delivered through your RSS feed reader and Podcast software.  The audio files are provided in mp3 format, and can be downloaded and listened to with your PDA, iPod, or mp3 player, or through your desktop or laptop computer.

The following Podcast Faculty Interviews will be included in the Consumer Driven Care web summit:

Learning Objectives
Attendees at the Consumer Driven Care 2007 web summit will be able to:

PRICE

Complete Web Summit package: $495.  Web Summit CD-ROM: $40 for attendees; $555 for non-attendees after March 23rd. Site License and Group Discounts available for Complete Summit Package and Individual Audio Conferences: Call MCOL at: 209.577.4888.

REGISTRATION

1. Online: https://www.managedcarestore.com/summit.htm
2. Call: Healthcare Web Summit office at: 209.577.4888
3. Fax: Print off registration form at: https://www.managedcarestore.com/hwsorder.pdf and fax to: 209.577.3557
4. Mail: Print off registration form at: https://www.managedcarestore.com/hwsorder.pdf and mail to:
Healthcare Web Summit Office
1101 Standiford Avenue, Suite C-3
Modesto, CA 95350

HealthCare Web Summit Events: Audio Conferences & Web Seminars

Healthcare Web Summit Events feature audio conferences and web seminars that let you get the information you need and do-it-all without having to leave your home or office, or having to adjust your schedule. Experience e-learning, gain market intelligence, identify solutions, interact with faculty, network and share experiences with attendees, gather data resources and more. http://www.healthwebsummit.com

 


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